A coffee shop's daily revenue is
R(t)=−t4+8t3−18t2+16t+50 (in hundreds of dollars), where
t is the time in hours after opening. Find the times when the rate of revenue growth changes from accelerating to decelerating.
R′(t)=−4t3+24t2−36t+16 Take the first derivative to find the rate of change of revenue.
R′′(t)=−12t2+48t−36 Take the second derivative to identify where the concavity (acceleration of revenue growth) changes.
R′′(t)=−12(t2−4t+3)=−12(t−1)(t−3) Factor out −12 and then factor the quadratic.
−12(t−1)(t−3)=0 Set R′′(t) equal to zero to find candidate inflection points.
t=1 or t=3 Solve for the two values of t.
R′′(0)=−12(0−1)(0−3)=−12(−1)(−3)=−36<0 For t<1, the second derivative is negative, so revenue growth is decelerating.
R′′(2)=−12(2−1)(2−3)=−12(1)(−1)=12>0 For 1<t<3, the second derivative is positive, so revenue growth is accelerating.
R′′(4)=−12(4−1)(4−3)=−12(3)(1)=−36<0 For t>3, the second derivative is negative again, so revenue growth is decelerating.